Pezzo D’Arte was a pre-existing Zoya collection. Working with the brand’s archival imagery, I developed a new visual narrative that placed the jewelry alongside its inspirations, treating each piece as a work of art in dialogue with its surroundings.
The project explored how jewelry can inhabit space the way art does, with a focus on context and composition. Each visual allowed the jewelry to echo the architecture, textures, and emotional atmosphere around it. Rather than announcing a store opening directly, the work extended the collection’s story through an editorial lens, supporting press communication and brand visibility during Zoya’s retail expansion.
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