Maaté is a premium Indian baby care brand inspired by Ayurveda and adapted to the modern-day environment. They wanted us to launch their brand and to establish it with meaningful content and art that resonates with their core philosophy.
We set up the premise of the brand and introduced its three pillars: Nourish, Cleanse and Comfort.
We then explained its core philosophy 'nature and nurture' through a series of creatives.
Its product range was launched keeping a key emphasis on ingredients.
The Nourish Range - Hair massage oil and Body massage oil
The Cleanse Range - Body wash and Hair cleanser
The Comfort Range: Face butter and Body butter